I just learned of THE 2008 KIDS AND FAMILY READING REPORT™ conducted by Yankelovich and Scholastic. You can get a downloadable copy of the report at:
Here’s some introductory information Scholastic has on their website:
“A new study . . . finds that 75% of kids age 5-17 agree with the statement, “No matter what I can do online, I’ll always want to read books printed on paper,” and 62% of kids surveyed say they prefer to read books printed on paper rather than on a computer or a handheld device. THE KIDS & FAMILY READING REPORT ™, a national survey of children age 5-17 and their parents, also found that kids who go online to extend the reading experience—by going to book or author websites or connecting with other readers—are more likely to read books for fun every day.
The 2008 KIDS & FAMILY READING REPORT, a follow up to a similar 2006 study, both of which were conducted by Scholastic, the global children’s publishing, education and media company, and TSC, a division of Yankelovich, a leader in consumer trends research, again found that the time kids spend reading books for fun declines after age eight and continues to drop off through the teen years. ”
Here's another resource: PUBLISHERS WEEKLY invites you to sign up for their free newsletters by going to www.publishersweekly.com/subscribe.asp?screen=pi10.